Overview

Utilize Both Inbound and Outbound Marketing is a whiteboard video I created to help explain the difference between doing inbound marketing and outbound marketing. The video shows how inbound marketing is a practice where we make content that people want to digest because they are actively looking for the content. Outbound marketing is more interruption marketing, such as cold—calling, radio ads, or television ads. The marketing message gets to you, but it interrupts what you are already doing to deliver the message.

How was the video used

This video was used on my old blog page and then shared with a few potential prospects I had at the time of this video.