Overview

La Escuela Chile Online video here was meant to be part of a much larger project. The Chilean Association of Manitoba wanted to open an online education school where students would learn vocabulary, words and other skills through fun cartoon videos such as the video below and interactive activities.

This video is the piolet of the educational series. In this video, we teach students how to make a traditional Chilean bread called Pan-Amasado.
I created the entire storyboard, scripts concept and then outsourced the admiration and characters.

How was the video used

We added this video to a landing page and then used Google Ads to run a campaign and drive traffic back to the landing page. Additionally, we promoted the landing to their email subscriber list through a drip email marketing campaign.