Get Leads with our PPC Management Services
Get Started with Advertising On Google Ads, The World’s Most extensive Ad Platform
PPC Services That Boost Business
Are you exhausted of irregular leads and sales?
Try out our PPC Management Services.
We utilize the strength of Google Ads, the most effective advertising platform online, to run and manage various promotion campaigns. Handling paid traffic successfully takes multiple techniques. At the core, paid traffic requires comprehending your numbers and takes strategy, imagination, and a high understanding of the ad platform.
We put your campaigns on a strategic path to ROI through our innovative process.
MARKET RESEARCH & CAMPAIGN CONFIGURATION
Delivering results through cutting-edge strategic planning
We use advanced market research and campaign planning to ensure that you can compete and defeat your competitors to the click.
We examine data from existing competitors, including keywords, ads, and offers to make sure you’re ready for battle.
MULTIPLE CAMPAIGN TYPES
The Correct Campaign Plan to Achieve Your Goals
Receive a custom-made strategy for your company & your goals. We can use multiple campaign types depending on the best fit for you!
Ready to get started? Have questions?
Book a call with us and we’ll show you which strategy is right for you!
Full Lead Gen Campaigns
Get high quality leads & form fills on autopilot.
Call Only Campaigns
Get customers calling you with the click of a button.
Retargeting Campaigns
Follow your website visitors around the web.
OPTIMIZATION STRATEGY
Dramatically Decrease Your Expenses With Our Optimization Process
You want a predictable channel of consumers who are prepared to purchase. That’s why we utilize our multi-step, strategic approach to deliver results from the campaign.
1. Campaign Design & Pre-Optimization
We start the process by examining data from existing competitors, including keywords, ads, and offers to make sure your ads align with marketing expectations.
2. Search Term Optimization
As the ad runs day-to-day, we continuously refine the campaign(s) to ensure the ads are only advertising to qualified consumers.
3. Qualified Traffic Direction
More data about search terms, traffic volumes, and conversion will appear as your advertisement runs its course. At this point, we start adding more AdGroups to laser target prospects. This strategy helps to increase CTR (Click-Through-Rate) and lowers CPC (Cost per Click).
4. Performance Optimization
Given enough time, we will have plenty of click data to analyze. At this point, we can tell what keywords are performing well and which ones to drop.
5. Scale it Up!
The testing never stops; to find the winning combinations of ads and search terms, we continuously rotate ad copy unit our new ads beat out our old ones. This method helps make your ads better and better, enabling you to scale your campaigns to reach more people, spend less money, and generate more leads.
HIGH-CONVERTING LANDING PAGES
We build high-converting landing pages that maximize conversions and deliver more leads at a lower cost using our unique industry insights.
How Our PPC Service Works
1. Onboarding Strategy Call
It all starts with a phone call. First, we need to understand your business, goals, and market
2. Campaign Planning & Design
Next, we will need to research & examine data from existing competitors, including keywords, ads, and offers. Using this information, we can create the ad copy, landing page and include the right keywords in the ad we will run on Google Ads. We will also add the tracking code required to continuously monitor your campaign via the Google Ad portal in this phase.
3. Campaign Launch
We have completed our research and received approval from you on the designed campaign at this stage. So, all that's left to do is launch the ad so the rest of the world can see it.
4. Optimize, Scale, & Reporting
The campaign is now live and running. To ensure we can help increase performance and reduce costs, we review the campaign daily and create a final report at the end of the week. In addition, we will review the campaign reports during our monthly consultation meetings and discuss the following actions steps.
What you get with PPC Service
Market & Competitor Analysis
We examine data from existing competitors, including keywords, ads, and offers to pre-optimize your advertisements and campaigns.
Custom Designed Converting Landing Pages
We create custom landing pages to help lead generation.
Advanced Optimization Strategy
Using various strategies, we work to deliver maximum ROI. Our goal is to find the best-performing advertisement combination that you can use to scale up over time.
Flexible Campaign Types
Every business is unique, so we don't use a cookie-cutter approach to running ads on Google Ads. Instead, we create your campaign strategy based on your individual goals.
Transparent Reporting
We want to make sure you understand your ad campaigns. Our monthly meeting helps to answer questions and adjust our approach accordingly.
Pricing & Packages
*Ad Spend is paid directly to Google. Media Integration only collects the management fee.
Full Lead Gen
*Ad Spend: $1000+ / Month
Our all-in-one service to get form fill leads and calls.
Service Includes
- Complete Setup & Management
- Customized Landing Pages
- Remarketing Campaigns
- Call-Only Campaigns
Costs Break Down
Paid to Google
Monthly Ad Spend $1000+ / Month
Paid to Media Integration
Monthly Management Fee: $600.00
1-Time Setup Fee: $250.00
Total: $850.00
Paid to Media Integration
Price Subject to 5% GST
Call Only
*Ad Spend: $250+ / Month
Get calls to your business.
Service Includes
- Complete Setup & Management
- Call-Only Campaigns
Costs Break Down
Paid to Google
Monthly Ad Spend $250.00+ / Month
Paid to Media Integration
Monthly Management Fee: $350.00
1-Time Setup Fee: $250.00
Total: $600.00
Paid to Media Integration
Price Subject to 5% GST
Remarketing Only
*Ad Spend: $250+ / Month
Remarket to your existing traffic with display advertising.
Service Includes
- Complete Setup & Management
- Remarkting Campaigns
Costs Break Down
Paid to Google
Monthly Ad Spend $250.00+ / Month
Paid to Media Integration
Monthly Management Fee: $250.00
1-Time Setup Fee: $250.00
Total: $500.00
Paid to Media Integration
Price Subject to 5% GST
Have Any Questions?
Advertising online can be confusing and occasionally downright intimidating. Send us a message, and we will be happy to answer your questions.
Frequently Asked Questions
- Do you need access to my Google Ad Account?
Yes, we do. We will just need your 10 digit account ID. Once we have your Google Acct. ID we will request access.
- Why do we need a $1,000 minimum per month in ad spend?
We require a minimum of $1,000 because there is a lot of testing we must do with PPC. Some of the variables we test are Keywords, Split Testing Ad Copy, Offers, and Landing Pages.
Also, an ad spend below $1,000 typically will not allow us to get enough traffic to produce enough leads or sales. Resulting in a negative ROI (Return On Investment) for the client.
Who Is This For?
PPC Services is best suited for:
1. Businesses who are already generating consistent sales
If you are not getting consistent sales, you should use organic or free methods to confirm product-market fit before trying to scale with PPC.2. Businesses that can spend a minimum of $1,000 per month in Adspend for full lead gen campaigns.
In order to get enough data, you need to spend enough. However, we do offer call-only and retargeting campaigns at a minimum of $250 ad spend.3. Businesses that can commit to at least 3 months
The launch phase of a campaign is the most important as we find the keywords that are converting and optimize the campaigns. You’ll want to stick around for at least 3 months so we can hone in the campaigns.- What if I don’t have a Google Ad Account?
If you don’t have a Google Ad Account, you can set one up here.
- What niches do you not accept?
We do not accept niches that are against Google’s Advertising policy, found here. Additionally, we don’t accept advertising on PPC terms (i.e. we won’t run ads for you to get PPC clients) as it would be a conflict of interest for us.
- How much do I need to be involved?
You can be involved as little or as much as you like, but the businesses that take an active role in communication work best. We’re here to do all the hard work, but the more you communicate with us, the better we can optimize your campaigns!
- Who is setting up our PPC campaigns?
All strategy, setup and management of campaigns are managed in-house.
- How does pricing and payments work?
Our tiers are designed based on total Ad Spend. You pay the actual ad spend directly to Google, and we simply charge the management fee. Please note, we are unable to offer refunds for any ad spend paid to Google. Once ad spend payments are made to Google, they are final.
- Do you keep my credit card on file for ad spend?
No, this is kept on file inside your Google Ads account and you’re charged directly from Google.
- How can I calculate what my monthly Ad Spend should be?
In the case of a simple lead gen campaign, you can get a rough average by using the formula below:
(Number of Leads Goal * Average CPC) / Landing Page Conversion Rate = Monthly Target Ad Spend
Example:
(20 Leads * $5 CPC) / .10 landing page conversion rate = $1000 per month
Total ad spend required to hit the lead goal of 20 is $1000.
- Will I receive reports?
Yes, our goal is to be 100% transparent with you at all times. You’ll receive monthly updates from your campaign manager. - Do you take care of the keyword research or do I need to do that?
We handle everything from the keyword, competitor, and offer research. In the initial onboarding form, we do ask what keywords and terms you want to advertise for. That will help point us in the right direction for initial research. - Where will I be able to see my ads?
We currently advertise solely on Google. With our PPC service you will have opportunities to advertise on Google Search Network, Display Network, and Youtube. - Will I have access to the account?
Yes, you will have access. You will be able to pop in at any time and view what is going on. - Will I own the ad account?
Yes, you will own the ad account. - Can I run traffic to my website or landing page?
One of the most common mistakes we see with campaigns is advertisers running traffic straight to their website. This results in low conversions, as most websites / homepages are not optimized for lead generation. Instead, we’ll create high-converting landing pages for your campaigns to maximize your ROI and reduce your costs. - Do you do remarketing?
Yes, as long as you have 100 unique visitors to your website in the last 30 days and it is connected to your Google Ad account for over 30 days.
No time for a call? No problem! Send us any questions you might have and we’ll get back to you as soon as we can.