I had to break down each problem Aerotech was facing and create a workflow schedule for each project. We started with the website as it was the most critical project to complete. I reviewed all the information leftover from my predecessor, scheduled a meeting with the third-party web development company and then got to work on completing the website. Working together with the third-party web development company, we were able to complete the website.

Next, I started looking into the Google AdWords account Aerotech was running and decided to rework them. They were wasting too much money on untargeted campaigns and mismatched keywords. So I performed an in-depth keyword analysis using the Google Keyword Tool and heavy searches online to determine how other competitors position their ads online and structure their content. After some time, I created more targeted advertisements that have driven in leads and have helped sell their heater inventory.

Once the website was running and the Google Adwords account was running, I turned my attention to designing custom graphics for brochures, tradeshows, and heater operation manuals. All this content I helped create has been used in various methods by the sales team at Aerotech.

WHERE IS AEROTECH HERMAN NELSON TODAY

Over time, we replaced the website that the third-party developer had helped create because of issues that crept up, such as navigation issues, site speed, and mobile functionality and conflicting ideas from my predecessor. So I made a new site from the ground up and have been running the latest version since.